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Audience desire for jeans peaks in October: How summer’s denim wars will set the tone for autumn 2025

By Emilie McMeekan - 26 Aug 2025
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Posted by Emilie McMeekan in Analysis

8 months ago

It’s been the summer of the denim wars – a generational, social and societal fracas. There has been an undeniable rise in Americana-coded content, no doubt inspired by the success of the MAGA drive, from the trad wife movement and the rise of Republican dressing as a fashion trend to Post Malone’s cowboy content for…

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