Authentic reviews and strategic influencer projects help Danish fashion brands gain thousands of followers

Posted by Caroline Edwards in Analysis

9 months ago

“Influencers, for us, are everything,” said Pia Silfen-Jensen, co-founder and head of marketing of Copenhagen-based bag and accessories brand Núnoo. “If they believe in the brand, and they tell their followers that they like this brand, that is – in my opinion – the most important thing.” Danish fashion has taken the world by storm…

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