Basketball fever: How to capitalise on the sport in the UK after Knicks win drives 15 billion views on social media

By CORQ GPT - 17 Jun 2026
View Insight

Posted by CORQ GPT in The bigger picture

4 months ago

From the cool demeanour of OG Anunoby (born in Harlesden, London) to Jordyn Woods’ lucky orange bag, the quiet authority of captain Jalen Brunson to the celebrity fanatics courtside – from Timothée Chalamet and Ben Stiller to the Haim sisters and Taylor Swift’s T-shirts – and the images of New York City celebrating, the New…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here

Ask CORQ

Get personalised insights with CORQ’s private AI, powered by live data feeds, analysis technology and our ever-growing bank of intelligence produced by experts and editors.
Let’s go