Beauty is the second-most popular type of advent calendar in the UK. Ipsos’ poll from 2025 found that beauty made up 15% of advent calendar purchases, more popular than toys or non-chocolate food. Beauty advent calendars are most popular with 18-to-34-year-olds and 40% of this age group have purchased one. Historically, searches for these products…
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TikTok’s backlash to Chanel’s beauty advent calendar is a lesson for luxury brands