Beauty: Audience engagement with blush has slumped but new creator-led winter trends could regain interest

Posted by Caroline Edwards in Analysis

7 months ago

Blush sales are growing year-on-year (YOY) but consumer engagement with influencers’ blush content has dropped, according to new CORQ data. CORQ analysed blush content across 15,000 influencer Instagram accounts over the past 12 months and found posts published in January 2024 received the highest average engagement (12.3%). This plummeted to 3.1% in September 2024. Similarly,…

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