Beauty is one of Reddit’s four fastest-growing categories, with 71% of women on the platform interested in skincare and cosmetics. As its user base climbs 19% year-on-year to more than 121 million “daily active uniques” and overtakes TikTok to become the UK’s fourth most visited social media platform, Reddit has partly attributed its growth to…
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Reddit’s influential makeup swatching community can make or break a beauty brand