Beauty trend: skincare minimalism – the content trend made for hero products

Posted by Chloe James in Trends

3 years ago

Everybody experimented with skincare over lockdown, but count yourself lucky if you’re not still dealing with the consequences. After months of trying new products – not to mention wearing a mask every day – our complexions have been overwhelmed with clashing ingredients and too many AHAs and acne rates are increasing among young adults, despite…

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