Beyond the enigma: how brands can work with mystery influencers

Posted by Caroline Edwards in Influencer hotlists

3 weeks ago

While some influencers like OG lifestyle YouTubers Patricia Bright and Zoe Sugg have built a loyal following by documenting their lives and sharing personal updates in great detail, gamers like Sadaplays have accumulated hundreds of thousands of subscribers without sharing their faces or much personal information.

The rise of mysterious influencers isn’t limited to gaming however, it’s popular with foodies such as Halal Memoirs and Clerkenwell Boy - read our roundup of anonymous food creators here. It's also on the rise across lifestyle and fashion. Anonymous fashion duo Checking Invoices were featured on the cover of Vogue Greece in June 2021 and US influencer Billie Newland uses a baseball cap to cover her face in nearly every photo on her Instagram to her 89,000 followers.

These anonymous creators have built followings in the thousands, but how can brands successfully work with them? Find out below for the different ways mysterious lifestyle influencers have partnered with brands to create engaging content…

To access this article, join CORQ today.

Become a member now and get your first month free.

Start your FREE trial membership now Find out more about what you get with a CORQ subscription