Black Friday 2025

Black Friday 2025 analysis: TikTok Shop sales are +45% YOY while brands drive clicks with sloppy socials and influencers

By Caroline Edwards - 08 Dec 2025
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Posted by Caroline Edwards in Analysis

7 months ago

British shoppers spent £3.8 billion via online sales during the four-day period covering Black Friday and Cyber Monday. This is up 4.6% year-on-year (YOY). According to Adobe Analytics, top categories included jewellery, video games, personal care, electronics, apparel and more. TikTok Shop reported record-breaking sales with one product being sold every 27 seconds across Black…

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