Black Friday 2025 influencer campaigns

Black Friday 2025: Influencer campaign strategy to incentivise purchase and avoid consumer criticism

By Dina Zubi - 04 Jun 2025
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Posted by Dina Zubi in Analysis

1 year ago

Originally an American tradition, Black Friday’s popularity has grown significantly in the UK. In 2025, it falls on 28 November. Statista estimated British consumers would spend £9.15 billion on the shopping event in 2024, as well as £1.45 billion on Cyber Monday. People are most interested in percentage sales on everything, followed by reduced shipping…

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