Book marketing 2025: Limited-edition merch, preorder incentives, giveaways and supper clubs drive sales

Posted by Caroline Edwards in Influencer campaigns

3 weeks ago

The global book market is expected to be valued at $94.94 billion (£76.7 billion) in 2025 and is predicted to total $99.47 billion (£80.3 billion) by 2029. Within the UK, the market is projected to grow by 4.9% to $11.9 billion (£9.6 billion) by 2030.  Marketing around a new book release is crucial for all…

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