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#BookTok has 177 billion views: 10 authors whose books are cult favourites on social

By Caroline Edwards - 15 Sep 2023
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Posted by Caroline Edwards in Trending Influencers

2 years ago

In 2022, 669 million physical books were sold in the UK and sales overall were up 4% year-on-year. It was deemed a “record-breaking” year for the UK publishing industry, and there’s a clear appetite for new books from keen readers. #BookTok has 177.4 billion views on the app. Last year, one fourth of book buyers…

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