#BookTok has 177 billion views: 10 authors whose books are cult favourites on social

Posted by Caroline Edwards in Trending Influencers

2 weeks ago

In 2022, 669 million physical books were sold in the UK and sales overall were up 4% year-on-year. It was deemed a “record-breaking” year for the UK publishing industry, and there’s a clear appetite for new books from keen readers. #BookTok has 177.4 billion views on the app. Last year, one fourth of book buyers…

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial