Boom or bust: Six years on, which pandemic creator brands are still winning?

By Chloe James - 24 Jul 2026
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Posted by Chloe James in Analysis

4 weeks ago

There was a boom in new businesses during the COVID-19 pandemic, rising 14% in 2020 compared with 2019. A significant number of these were launched by creators, with everyone from Emma Chamberlain and Addison Rae to Jimmy Donaldson (MrBeast) using the global downtime as an opportunity to launch new ventures. But more than six years…

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