boandtee case study 2025

Bo+Tee’s profit is +41% YOY: Pilates and Pinterest aesthetics underpin its successful influencer strategy

By Caroline Edwards - 23 Nov 2025
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Posted by Caroline Edwards in Case studies

9 months ago

Oh Polly’s athleisure wear brand Bo+Tee’s 2024 profit totalled £2,813,691, up 41% from £1,995,443 in 2023. This is according to its most recent financial statement for the year ending on 30 April 2024. Its annual turnover was £13,327,253, while gross profit was £8,108,036. As noted in the report, Bo+Tee’s profit has grown because of its…

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