Brand Board: Analysis of John Lewis’ social strategy as it launches on TikTok Shop after revealing sales of £13.4B

By Emilie McMeekan - 10 Mar 2026
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Posted by Emilie McMeekan in Case studies

1 month ago

After years in the retail doldrums, John Lewis announced in March that partnership sales increased to £13.4bn, up 5% , which enabled the Board to distribute a Partnership Bonus of 2%, for the first time in four years. The retailer is making significant investment in AI-powered shopping, signalling an ambition to fully adopt and integrate…

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