Brand Board: Demand for NeeDoh is at an all-time high, fuelled by viral influencer content

By Caroline Edwards - 15 May 2026
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Posted by Caroline Edwards in Case studies

3 weeks ago

Squishy sensory toy NeeDoh is a breakout search term across Google and Pinterest. Some are calling it the new Labubu, but it is really the new fidget spinner.  In the US, people searched for NeeDoh ten times more than Play-Doh or stress ball in the past month. In the same vein, queries for “squishies” and…

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