Edikted, pronounced addicted, is a fashion brand attracting Gen Z and Gen Alpha customers with trendy, affordable clothing. It has slowly replaced Shein, Cider and PrettyLittleThing hauls on TikTok – #Edikted has 172,000 posts and #EdiktedHaul has 16,800 posts. The Los Angeles-based company calls itself a “Gen-Z-orientated online fashion brand, heavily influenced by pop culture,…
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