Brand Board: Salt & Stone generates £121 million in revenue as it makes bodycare aspirational for millennials

By Caroline Edwards - 25 Aug 2026
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Posted by Caroline Edwards in Analysis

3 weeks ago

Salt & Stone is the premium bodycare brand that’s making natural deodorant cool. Last year, the Los Angeles brand generated more than $165 million (£121 million) in revenue and had double-digit growth across all channels. UK stockists include Space NK and Sephora, and 40% of all sales are direct-to-consumer. It was founded in 2017, and…

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