Data shows Chanel is back on top after “Matthieu Mania” rekindled consumer desire for the brand in Q1 2026

By Emilie McMeekan - 29 Apr 2026
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Posted by Emilie McMeekan in Analysis

3 weeks ago

Chanel is the hottest brand of Lyst Index Q1 2026, driven by “Matthieu Mania”. This refers to the brand’s creative director Matthieu Blazy, who has returned the French brand to relevance and conversion. Lyst revealed an updated methodology for the way the quartly report is compiled. The new system analyses three data dimensions: “Desire, Demand, and…

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