Barista TikTok

Cafés and EGC TikTok: How three cult coffee shops scaled audiences through barista skits and reactive video

By Caroline Edwards - 09 Sep 2025
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Posted by Caroline Edwards in Analysis

3 months ago

Café content produced by baristas is at the frontline of consumer contact, and every brand can learn from coffee shops’ reactive, customer-focused skits. These videos range from mocking customer orders to making coffees and co-worker interactions. They are relatable and the sketches are filled with personality. This strategy can easily be adapted for agency office…

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