Jamie Laing Candy Kittens

Candy Kittens’ turnover grew 23% YOY: How the brand’s social and influencer strategy drives its trajectory

By Dina Zubi - 19 Nov 2025
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Posted by Dina Zubi in Case studies

5 months ago

Candy Kittens’ turnover increased by 23% to £14.8 million in 2024. The sweets are stocked in Asda, Tesco, Sainsbury’s, Spar, Ocado, Co-op, Boots, Waitrose and Costa Coffee, and on Instagram, #CandyKittens has 23,200 posts. Its social content and influencer work are huge contributors to the business’ success. Founder power Candy Kittens’ growth proves the visible…

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