Cannes Film Festival 2024: How five brands captivated socials with aesthetic influencer events

Posted by Caroline Edwards in Analysis

3 weeks ago

Cannes Film Festival 2024 was a hotspot for influencers, with international creators Nancy Tyagi, Alejandro Zwartendijk, Leonie Hanne and Marina Mogilko all walking the red carpet. The annual event took place from 14 to 25 May and, according to influencer marketing platform Lefty, the latest iteration of the event generated US $86.3 million (£67.6 million)…

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