Capsule’s editor Holly Beddingfield on carving a niche on Substack and catering to zillennial women

By Caroline Edwards - 10 Jul 2026
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Posted by Caroline Edwards in Case studies

1 month ago

Capsule is the emerging media brand and newsletter catering to women interested in fashion, lifestyle and culture – a missing piece in the media puzzle with publications like The Pool and Man Repeller now gone. The company’s Substack has more than 4,100 subscribers, and every newsletter’s open rate is above 50%. Capsule moved from Beehiiv…

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