Inside influencer hotspot FIVE Palm Jumeirah and its social strategy

By Chloe James - 18 Aug 2022
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Posted by Chloe James in Analysis

4 years ago

Dubai is often dubbed the influencer capital of the world, but we’d argue there’s a more specific destination deserving of the title: FIVE. Luxurious and exclusive, this global hotel chain – particularly its Palm Jumeirah branch – is locally renowned as the emirate’s prime influencer hotspot. Lifestyle creators flock from all over the globe to take bikini…

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