Case study: how Chipotle drove social good through influencer partnerships with talented drag queens

Posted by Lucinda Diamond in Campaigns

2 months ago

Chipotle is best-known for its burrito bowls and tacos but in 2021 it is also becoming iconic for its digital marketing strategy. In the past 12 months, the restaurant chain has delivered dynamic campaigns by utilising popular social media influencers who have helped it connect with marginalised communities via meaningful content.

Even with a net worth of $6 billion, the brand is always looking for ways to elevate its status and ensure the continuation of its restaurants’ status as an essential part of any city’s fast food scene.

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