Letterboxd has 26M users: The film app’s evolution from fan logging tool to social signal with huge influence

By Emilie McMeekan - 10 Apr 2026
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Posted by Emilie McMeekan in Case studies

1 month ago

The drama around The Drama, the Zendaya/Robert Pattinson film produced by A24, has been playing out across all media this month – but it was given a supercharge by rapper JT whose review hit the headlines. Where did the City Girls star choose to discuss the film? Letterboxd, of course. The performer wrote on her…

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