Case study: how Mob transformed cooking content into a food media empire

Posted by Nikki Peach in Analysis

2 years ago

Our social media “explore” pages are inundated with delicious content from chefs, home cooks and bakers; we’re hungry while we’re still eating. If food wasn’t pervasive enough before 2022, the pandemic has undoubtedly intensified our collective interest in the art of cooking, and with that our desire to share what we’ve made. The food influencer…

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