Case study: how Nasty Gal rebranded from #GIRLBOSS bankruptcy to influencer favourite and £98m in revenue

Posted by Caroline Edwards in Campaigns

2 months ago

Fast fashion retailer Nasty Gal has experienced a rollercoaster of success and failure since its launch in 2006. Founded by #Girlboss entrepreneur Sophia Amoruso, it had humble beginnings on eBay which evolved into overwhelming success as an online retailer thanks to social media and its strong millennial aesthetic, before filing for bankruptcy in 2016.

Then, in 2017 it was acquired by Boohoo and rebranded with an aggressive influencer marketing strategy resulting in a huge payoff. As of 2021, Nasty Gal brought in a revenue of £98.8 million and 1.8 million active customers.

To access this article, join CORQ today.

Become a member now and get your first month free.

Start your FREE trial membership now Find out more about what you get with a CORQ subscription