Case Study: how Nella Rose’s highly acclaimed digital formula on YouTube earned her a loyal mass audience cross-platform

Posted by Jennifer Adetoro in Culture

2 months ago

No one has quite the hold on the internet like Nella Rose. From YouTube to TikTok, her presence is widely adored by a mass digital audience.

With almost 700,000 followers on YouTube, long-term collaborations with influencer-driven brands such as PrettyLittleThing, and notable personalities singing her praises, Nella has established herself as one of the most innovative and interesting YouTubers in the UK.

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