Case study: insights into VIEVE’s success from CEO Emma Dawson as the breakthrough beauty brand turns one

Posted by Caroline Edwards in Industry insights

2 weeks ago

In an oversaturated beauty industry—seriously, which influencer or celebrity doesn’t have their own makeup line?—few brands truly stand out. Especially influencer-founded brands. Scottish makeup artist and beauty vlogger Jamie Genevieve’s cosmetics brand VIEVE is one of those rarities and the brand’s first pop up shop in Glasgow earlier this month is the cherry on top of its successful first year.

To access this article, join CORQ today.

Become a member now and get your first month free.

Start your FREE trial membership now Find out more about what you get with a CORQ subscription