Case study: learning from Warby Parker’s killer YouTube and Instagram influencer strategy

Posted by Caroline Edwards in Influencer campaigns

6 months ago

Between 2016 and 2018, Warby Parker - essentially the Ace & Tate or Ollie Quinn of the US - leveraged influencers and social media to build a loyal customer base.

The New York-based prescription eyewear brand came onto the scene in 2010 and marketed itself as an independent brand offering affordable and fuss-free stylish eyecare than its competitors. What did they offer? Prescription glasses starting at $95 that customers could try on at home (free of shipping costs) with the promise of donating one pair of glasses to someone in need for each pair they sold. After launching, it hit its annual sales goal in just three weeks and had a 20,000 person waitlist after selling out of all its eyewear styles.

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