Case study: Reggie Yates is the ultimate media polymath and at the forefront of creators seeking purpose-driven partnerships

In an interview with the Table Manners podcast in November 2021, Reggie Yates told hosts, Jesse and Lennie Ware, in his late teens he was on the cusp of signing a record deal. Plans were scuppered when the record label insisted he give up all his other projects – including presenting Top of The Pops and his BBC Radio 1 show. Having been…