Case study: the social media strategy behind Wendy's UK comeback and the TikTok hype maintaining its cultural relevance

When it comes to fast-food burger chains, everyone knows that McDonald’s and Burger King are the places to go. However, there’s a surprising contender poaching third place as the world’s biggest burger: the culprit? Wendy’s. Founded in 1969 by Dave Thomas in Ohio, he named the franchise after his daughter, which lends itself to the…