Case study: the social media strategy behind Wendy’s UK comeback and the TikTok hype maintaining its cultural relevance

Posted by Lucinda Diamond in Campaigns

2 weeks ago

When it comes to fast-food burger chains, everyone knows that McDonald's and Burger King are the places to go. However, there's a surprising contender poaching third place as the world's biggest burger: the culprit? Wendy's.

Founded in 1969 by Dave Thomas in Ohio, he named the franchise after his daughter, which lends itself to the family-style setting he wanted to create to serve hearty fast food. The chain is best known for its spicy chicken sandwich and baconator burgers and it’s these culinary delights that made it a hit in the US ever since it first opened, resulting in over 6000 stores across the country.

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