Charlotte Tilbury is a staple beauty creator brand. It frequently features in organic tutorials, product reviews and GRWM videos. The brand has positioned itself as a makeup routine essential and promotes classic, glowing looks instead of betting on trend-led aesthetics. The business reported a pre-tax profit of £18.3 million in 2024, up from £14.4 million…
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Charlotte Tilbury naming It girl Bella Hadid as its new muse is the brand’s smartest marketing move yet