Chess has become a new status symbol, with brands using the game to signal intelligence, taste and cultural capital. Six years on from the pandemic popularity boost provided by Netflix’s The Queen’s Gambit, interest in the game is growing rapidly. Chess.com, the internet’s biggest chess server, gained 14.2 million members between February and June 2026…
Membership Required
Try CORQ. Insights
daily influencer intelligence
- A constant stream of influencer talent recommendations
- Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
- Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
- Essential influencer regulations training
Already a member? Log in here
