chelsea peers influencer strategy

Chelsea Peers reports 12% YOY revenue growth after four-prong influencer strategy with comfort creators

By Caroline Edwards - 28 Nov 2025
View Insight

Posted by Caroline Edwards in Case studies

5 months ago

Wholesome, seasonal activations and partnerships with aesthetic comfort creators position Chelsea Peers more than a pyjama brand – it’s a lifestyle. The B-Corp certified company launched in 2012 and reached £15 million in sales in 2023. As of 2024, it had 12% year-on-year revenue growth. Its influencer marketing strategy is a four-prong approach: sponsored content,…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here

Ask CORQ

Get personalised insights with CORQ’s private AI, powered by live data feeds, analysis technology and our ever-growing bank of intelligence produced by experts and editors.
Let’s go