Michael Brooks, Yaw (Way of Yaw) and Katy Johnston

Christmas 2024: CORQ data analysis of top 20 festive beauty ads and organic posts on Instagram from 2023

By Caroline Edwards - 19 Aug 2024
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Posted by Caroline Edwards in Analysis

2 years ago

Advent calendars, gift sets, party makeup looks and stocking fillers – beauty is always a key vertical at Christmas. In 2023, Superdrug’s total sales increased 9.2% year-on-year across the four weeks in December. The retailer reported the demand for cosmetics was up 20% on the previous year and fragrance was also a successful category -…

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