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Christmas 2024: Trend for exclusivity clauses in contracts means fewer creators will be available in Q4

Posted by Caroline Edwards in Influencer campaigns

3 weeks ago

The countdown to Christmas is officially on. CORQ spoke to talent agencies OTG (formerly Outreach) and Encanta Talent Management about key shifts brands should be aware of ahead of booking creators for the festive season. Key takeaways Exclusivity clauses in contracts is a growing trend. This means brands should begin the talent outreach process early…

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