Coffee, tea and matcha: How Grind, PerfectTed and Twinings grew sales via TikTok Shop and earned social in 2025

By Caroline Edwards - 16 Dec 2025
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Posted by Caroline Edwards in Case studies

6 months ago

41% of Britons drink tea twice a day and 40% opt for coffee at the same regularity, according to a YouGov survey. At-home consumption is most prominent, with just 16% of tea lovers and 12% of coffee obsessives purchasing beverages at takeaways and cafés on a weekly basis. Tea, matcha and coffee are all popular…

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