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Commercial influencer strategy 2025: How to develop a cross-platform funnel that drives growth and sales

Posted by Sara McCorquodale in Strategy

2 weeks ago

Leading consumers from brand discovery to loyal customer via influencer channels is essential as budgets increase. Mapping a consumer journey is also necessary from a practical perspective thanks to changing algorithms. Pre-TikTok, influencers’ content was served to their followers and visibility in the feed was based on how much those individuals engaged with their posts….

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