CORQ. analysis: How luxury fashion houses engage with influencer marketing, who to work with and what performs best

Posted by Caroline Edwards in Analysis

11 months ago

From Jimmy Choo’s lavish influencer ski trip in January 2023 to Versace making model Iris Law the face of its Dylan Purple fragrance campaign (Law’s post had a 4.4% engagement rate), luxury fashion brands are successfully harnessing the power of influencers to market their beauty and fashion offerings. Gen Z holds the spending power and…

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