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CORQ. analysis: How luxury fashion houses engage with influencer marketing, who to work with and what performs best

Posted by Caroline Edwards in Analysis

1 year ago

From Jimmy Choo’s lavish influencer ski trip in January 2023 to Versace making model Iris Law the face of its Dylan Purple fragrance campaign (Law’s post had a 4.4% engagement rate), luxury fashion brands are successfully harnessing the power of influencers to market their beauty and fashion offerings. Gen Z holds the spending power and…

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