According to Bloomberg analysts, the metaverse is predicted to be worth $800 billion by 2024. There’s a lot to play for, from future-proofing your brand and its identity, to engaging Gen Z audiences and Generation Alpha – the next demographic on the horizon. As brands and platforms jostle for primacy in the virtual reality sphere, one that stands…
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Prada using a virtual influencer to front its campaign is a missed opportunity to address the lack of diversity in luxury fashion