Calisi Beauty founder on using influencer marketing to go viral on TikTok and why Pinterest is next

Posted by Chloe James in Case studies

8 months ago

In November 2022, Carolina Foos launched her cosmetics brand, Calisi Beauty, in Dubai. Less than three weeks later, the brand had gone viral. “One of our influencers used and talked about our Calisi Curler in a TikTok,” Foos told CORQ. “Her eyelashes looked absolutely amazing with our Heated Lash Curler, and after we shared it…

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