Cost of living: how TikTok’s #CraftTok community is boosting engagement across fashion, beauty and interiors content

Posted by Caroline Edwards in Analysis

2 years ago

While dancing, fashion and comedy sketches might be the first topics that come to mind when thinking about TikTok, there’s a bustling craft movement in the short-form scene. #CraftTok has 1.2 billion views on the app and the view count will likely rise due to the ongoing cost of living crisis in the UK, as people seek…

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