While dancing, fashion and comedy sketches might be the first topics that come to mind when thinking about TikTok, there’s a bustling craft movement in the short-form scene. #CraftTok has 1.2 billion views on the app and the view count will likely rise due to the ongoing cost of living crisis in the UK, as people seek…
Influencers and the cost of living crisis: how to work with creators during the financial downturn