Cosy baking seasons starts in September: Brands should commission creators to reinvent beloved desserts

By Almha Murphy - 20 Jul 2026
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Posted by Almha Murphy in Trending Influencers

4 weeks ago

Cosy baking content ramps up in September, according to CORQ’s 2025 data analysis and in Q3 2025, 60% of the most engaging recipes were for baked goods. #Cozybaking has nearly 10,000 posts on TikTok and over 22,000 on Instagram, with videos typically featuring warm, candle-lit kitchens and slow-living aesthetics. Last year, Noor Bakes posted a…

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