Craft girl summer: Creators driving the £3bn crafting economy through knitting, crochet and sewing content

Posted by Dina Zubi in Trending Influencers

2 weeks ago

It’s set to be a craft girl summer. Gen Z, who drink and party less than previous generations, are prioritising pastimes which drive friendship and help them learn new skills. Hobbycraft reported its highest sales on record in February 2024, while Danish retailer Søstrene Grene’s rapid UK expansion also led to its best ever financial…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here