Creative DIYs and human emotion: Influencer Christmas campaigns that tug at the heartstrings deliver the most engagement

By Caroline Edwards - 24 Aug 2026
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Posted by Caroline Edwards in Trending Influencers

2 months ago

Christmas campaigns that offered thematic DIYs, focused on community and quality time, or included winter styling inspiration achieved the most engagement during the 2025 festive season. The top sponsored posts weren’t gifting ideas; they sold emotions and creativity. 30% of the top ten Christmas ads were produced by interiors creators who provided decor inspiration or…

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