Social audiences invest heavily in creator content about alternative lifestyles and homes, such as off-grid abodes, vanlife journeys, houseboat renovations and more. #Vanlife has exploded in popularity and has 1.6 million TikToks, while #houseboat has 44,900 videos and #rural has 581,400 TikToks. Creators in this segment share daily adventures and answer questions about highs and…
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