Cultural commentators: Creators whose hot takes on all things pop culture are setting TikTok’s news agenda

By Emilie McMeekan - 25 Jun 2025
View Insight

Posted by Emilie McMeekan in Trending Influencers

6 months ago

With TikTok continuing to challenge Google as the search engine for entertainment, working with creators who can inspire audiences on what to watch, listen and read is essential. According to the platform’s research, “81% of users say TikTok helps them discover new topics they didn’t know they liked”. Once the preserve of mainstream media gatekeepers,…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here

Ask CORQ

Get personalised insights with CORQ’s private AI, powered by live data feeds, analysis technology and our ever-growing bank of intelligence produced by experts and editors.
Let’s go