Cure Media’s marketing head Sanna Ödmark on influencer-first strategy and brands that dare to be different

Influencer marketing has been around for as long as human beings have existed and it’s crucial that legacy brands utilise it with an effective strategy, according to Sanna Ödmark. The head of marketing for Cure Media, an influencer marketing agency with offices in Sweden, Germany and the UK, tells CORQ: “We listen to others for…